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09/06/2022

Lil Yachty Brings Pizza Brand Exclusively to Walmart

The hip-hop artist is venturing into the CPG category with a Walmart-exclusive collection of frozen pizzas.
Zachary Russell
Associate Editor
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Yachty's Pizzeria

Yachty’s Pizzeria, a collection of frozen pizzas from the Grammy-nominated Atlanta rapper Lil Yachty, is available now exclusively at Walmart.

Yachty's Pizzeria is the first offering from Deep Cuts, the U.S. brand for a line of premium frozen pizzas created by Universal Music Group for Brands. The pizzas, arriving in four varieties all priced at $6.98, are manufactured by Richelieu Foods, a producer of private label products.

"I've loved making and eating pizza my whole life, so this is a project I'm really excited about and have been for a long time,” said Lil Yachty, the 25-year-old artist who first gained popularity with his 2016 mixtape “Lil Boat.” “We made some wild flavors but there's still something for everybody. I take my pizza seriously so I'm looking forward to seeing what people think.”

The pizza offerings are described by the brand as follows:

  • Buffalo Style Chicken: Layered with Yachty's own buffalo ranch sauce and covered in mozzarella cheese, this pizza is topped with spicy chopped buffalo chicken breast and crispy French-fried onions.
  • Hot Honey Cheese: Topped with a deep bubbly blend of Mozzarella, Provolone, Monterey Jack, Asiago, Romano, and Parmesan on top of a hot tomato sauce that's sweetened with real honey.
  • Pepperoni & Bacon: A pizza crust that's crispy on the outside with tender freshly baked dough on the inside covered in delicious, melted mozzarella cheese, smokey bacon, and deep layers of pepperoni.
  • Veggie Supreme: Topped with a special mix of bell peppers, mushrooms, onions, and olives, covered with the realest blend of shredded Gouda and Fontina cheeses.

"Yachty's Pizzeria is an exciting example of a strategic brand extension that both represents the artist's interest, passion and personality as well as a way to help him expand his business portfolio," said Richard Yaffa, EVP of Global Brands at UMG. "It's a thrill to be able to continue to find new ways for our artists to connect with their fans around the world and support these campaigns with best-in-class marketing and creative support."