Lidl selling roses for $9.99 a dozen

Roses are red … and Lidl will be selling them for $9.99 a dozen for Valentine’s Day.

The deep-discounter, with U.S. operations based in Arlington, Va., will begin selling a dozen roses for just under 10 bucks beginning Feb. 10.

Lidl says its Valentine’s Day offer is more than 40 percent cheaper than the average price per dozen roses at competing retailers last year and does not come with a compromise on quality. Lidl’s Rainforest Alliance-certified roses come with a five-day freshness guarantee and are quality-checked throughout the day by designated “fresh specialists.”

Lidl’s bouquets come in red, white and pink varieties. A number of mixed bouquets and potted plants will also be available starting at $3.99. Other Valentine’s Day deals from Lidl include Preferred Selection truffles from Europe for $3.49, lingerie pieces for $5.99 and Spanish pink Moscato (two bottles for just $6.)

Total spending for Valentine’s Day is expected to top a near-record $19.6 billion in 2018, according to the National Retail Federation. U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s $136.57, according to NRF’s annual survey conducted by Prosper Insights & Analytics.

Germany-based Lidl has nearly 50 stores in the U.S. and operates more than 10,000 stores in 28 countries. The Staten Island Mall in Staten Island, N.Y., recently announced it will open a Lidl as part of the shopping center’s redevelopment project. It will be the first Lidl in New York.