Lidl Launches New Produce Brand, Sales to Benefit Children's Hospitals in January

Discount retailer Lidl has partnered with Children’s Miracle Network Hospitals for a charitable initiative centered around a new private brand.

Throughout January, Lidl will donate 1% of retail sales from its new Peak Harvest produce brand to CMN Hospitals, up to $250,000. The funds will benefit 18 designated member children’s hospitals located in Lidl’s markets along the East Coast.

“Peak Harvest is a produce line that supports healthy eating by making it affordable for our customers,” said Stefan Schwarz, chief product officer for Lidl US. “We could not imagine a better way to launch this new produce line than by fundraising together with Children’s Miracle Network Hospitals to support healthy eating initiatives across their network of children’s hospitals along the East Coast. The roadmap to healthy living always begins with a healthy diet.”

The new private brand includes more than 50 products and is found only at Lidl’s 175+ U.S. stores. Items include apples, tomatoes, mushrooms, fresh lettuce and ready-to-eat salads.

“Donations from partners like Lidl help make sure that our member children’s hospitals can provide services and programs to benefit kids and families,” said Teri Nestel, president & CEO of Children’s Miracle Network Hospitals, which raises funds for 170 children’s hospitals benefitting 10 million kids each year across the U.S. and Canada. “We are thrilled to partner on the January campaign to help change kids’ health to change the future — for all of us.”

The German-founded retailer operates more than 12,000 stores and is active in 32 countries.