Lidl Launches Butcher's Specialty Private Label Meat Assortment

Lidl’s assortment of private label products is expanding with the launch of Butcher’s Specialty, the grocer’s first own brand meat line.

The curated selection offers shoppers a variety of options, including USDA Choice beef, organic beef, grass-fed beef, antibiotic-free chicken, all-natural pork, lamb, and veal.

"Butcher's Specialty is more than just a name – it's a promise," said Tod Seiling, vice president of Fresh Buying at Lidl US. "We heard our customers' need for high-quality, low-priced meat options, and we've delivered that with our curated collection. Butcher's Specialty prioritizes freshness and superior cuts, all without shortcuts or additives."

As Butcher’s Specialty launches, the assortment will include recipe inspiration including Juicy Lucy Burger, Strip Steak with Gorgonzola Sauce, and Chipotle Chili. The new line will be available at Lidl U.S. locations beginning May 12.