Legacy Bakehouse Acquires Private Label Cookie Maker
Wisconsin-based Legacy Bakehouse has acquired Mannon Specialty Foods, Inc., a baker of premium cookie products based in Sevierville, Tenn.
According to officials with Legacy, a contract and private label manufacturer of baked snacks, the acquisition expands its baking categories and geographic reach while adding a retail brand with national distribution. This is the second bakery acquisition by Legacy in recent months, having acquired the production site and assets of Angelic Bakehouse in July of 2024.
Mannon, which does business as Classic Cookie, was founded in 1984 and sells premium cookies through Walmart as well as other national and regional retailers and distribution partners. The company’s products are also a favorite among fundraising organizations nationwide. Classic Cookie operates a 50,000-square-foot SQF commercial bakery in Sevierville, which was recently expanded to accommodate growth.
“Classic Cookie is a major step, expanding our baked snacks capabilities, capacity, markets, and customers,” said Alain Vallet-Sandre, chief commercial officer at Legacy Bakehouse. “Adding our contract manufacturing and private label capabilities to Classic Cookie’s strong sales channels, as well as expanding our salty/savory snacking platform to include sweet, rounds out our offerings, increasing Legacy’s attractiveness as a partner to a broader cross-section of customers.”
The 107-year-old Legacy Bakehouse produces a range of baked snacks and snack components, including pita chips, tortillas, rye chips, garlic chips, bread sticks, and more. Its products are used by leading brands, emergent brands, and private labels. Legacy was acquired by Benford Capital Partners (BCP) in 2023.
“Classic Cookie is a strategic acquisition in our evolving baking platform,” said Brian Behm, principal at Benford. “Classic Cookie’s primary channels, including national retail, vending, contract manufacturing, private label, and fundraising are complementary to Legacy’s.”
