Kroger's Our Brands Assortment Hits Sustainability Milestone
Kroger’s efforts to reduce the amount of product packaging from the waste stream has hit a milestone as the grocer has recycled more than one million pieces of flexible plastic product packaging from its proprietary Our Brands assortment.
In collaboration with TerraCycle, Kroger offers a recycling program that provides shoppers with prepaid shipping labels to mail in the Our Brands flexible plastic packaging for recycling. The recycled materials are used to construct playgrounds donated by Kroger to youth and community organizations.
A list of products included in the initiative can be found at Kroger.com.
"We are continually looking for creative and innovative solutions to support our vision of creating zero-waste communities," said Juan De Paoli, vice president of Our Brands for Kroger. "Our customers sharing in that commitment by recycling packaging and purchasing products made with upcycled ingredients, alongside our efforts to advance sustainability, makes important progress toward eliminating waste and creating healthy, thriving communities."
The grocer is also working toward its Zero Hunger | Zero Waste mission by expanding its product selection containing upcycled ingredients with the addition of Seeded Multigrain Bread and Multigrain Quinoa Bread to the Simple Truth sustainable lineup, both Upcycled Certified by the Upcycled Food Association (UFA). The designed from scratch bread is blended with upcycled barley, wheat and rye grains, with each variety topped with delectable ingredients like sunflower, flax, black sesame, pumpkin seeds and quinoa.
Offering more than 1,500 unique items, Simple Truth promises customers products that are Free From unwanted ingredients, including more than 101 artificial colors, flavors, preservatives and sweeteners. Other Simple Truth Upcycled Certified products include Plant-Based Dark Chocolate Brownie Mix, Plant-Based Chocolate Chip Cookie Mix, Plant-Based Sugar Cookie Mix and the new Simple Truth Gluten Free Banana Bread Mix made with upcycled okara flour.
The UFA, joined by Kroger in 2022, is the first of its kind trade association working to prevent food waste by accelerating the upcycled food economy. UFA is a network of more than 225 businesses from around the world collaborating to empower consumers to prevent food waste with the products they purchase.