Kroger Taps Into Cherry Trend With Private Selection Launch
Kroger is adding some juice to its Private Selection own brand with the launch of its limited edition Cherry Harvest assortment.
The new line includes 17 products that cut across a host of food and beverage categories. Company officials said Cherry Harvest was developed to tap into the “cherry craze” that has seen consumers infuse the color and flavor of cherry into wardrobe revamps and new recipes.
"Private Selection's Cherry Harvest collection truly captures the essence and craveability of the season's must-try, highly sought-after flavor," says Mike Murphy, group vice president of Center Store Merchandising at Kroger. "Our team of culinary experts identified customer excitement for cherry at the onset of the trend, and we're thrilled to introduce this innovative and exclusive line full of sweet and tart flavored treats and beverages that are sure to be the cherry on top all season long."
Selections in Cherry Harvest include:
- Cherry Vanilla Kettle Cooked Popcorn with Dark Chocolate: Cherry-flavored candied popcorn with a dark chocolate coating and pink cherry drizzle.
- Cherry Chocolate Chunk Pancake Mix: Fluffy pancakes with a combination of rich chocolate chunks and sweet bursts of cherry-flavored chips.
- White Chocolate Cherry Cheesecake Cookie: Made with real maraschino cherries and cream cheese, these cookies offer of bite of sweet and tart.
- White Chocolate Cherry Blondie: Soft and chewy, these blondies combine sweet white chocolate and tart cherry flavors.
- Chocolate Cherry Truffle Cookie: A crisp butter cookie topped with rich chocolate truffle and sweet cherry filling.
- Cherry Almond Shortbread Cookie: These bite-size, melt-in-your-mouth buttery shortbreads offer sweet-tart cherry pieces.
- Chocolate Cherry Bites: Sweet, tart-dried cherries double-dipped in white and milk chocolates.
- Cherry Vanilla Kettle Cooked Cashews: Toasted whole cashews with a cherry and vanilla flavored sweet and crunchy coating.
- Cherry Almond Snack Mix: A mix of almonds, cashews and dried cherries for a sweet and salty, crunchy and chewy bite, bursting with cherry flavor.
- Cherry Coated Almonds: Crunchy almonds dipped in a flavored cherry vanilla coating.
- Cherry Vanilla Granola: A sweet and crunchy blend of cherry granola clusters, vanilla-flavored chips and dried cherries.
- Cherry Vanilla Seltzer: Bright and refreshing cherry with a hint of sweet vanilla.
- Cherry Vanilla Macchiato Coffee Pod: Sweet cherry and creamy vanilla notes for a pick-me-up treat.
- Bloomhaus Bouquets: Floral arrangements that bring the fresh feeling of spring, available in four varieties, including Cherry Blossom, Cherries Jubilee, Cherry Crisp, and Blushing Beauty.
Shoppers looking for additional ways to enjoy cherry can choose Chocolate Cherry Pudding Parfaits or Cherry Vanilla Granola Bars for an easy on-the-go snack.
Building on the success of the fall Private Selection Harvest Apple collections, the debut of the spring Cherry Harvest line marks the next step as Kroger continues to introduce exciting, limited-edition Private Selection seasonal launches, with more to come later this year, Kroger officials said.
