Kroger introduces private brand floral line

The Kroger Co. is offering Bloom Haus, which the Cincinnati-based retailer describes as a new, premium and sustainable Our Brands floral line. In a press release, Kroger said “enhancing and building Our Brands as a vibrant growth vehicle is a driver of the company's Restock Kroger Plan.”

“Customers can always count on our professional florists to help them find the perfect item from our broad assortment of unique floral offerings," said Teri Rose, Kroger's director of floral merchandising.

All Bloom Haus flowers will carry the Rainforest Alliance Certified seal ensuring the product is grown on farms that meet social and environmental standards designed to protect forests, soil, water, wildlife, and the communities and people who live and work in those forests and farms, according to Kroger. The green frog seal assures customers the flowers they are purchasing have been grown and harvested using environmentally and socially responsible practices.

Bloom Haus is included in Kroger's e-commerce assortment. The flowers can be conveniently ordered by customers and picked up curbside at nearly 1,000 ClickList stores.