Kroger Incorporates Own Brands for Thanksgiving Meal Savings

Kroger is passing savings onto consumers with its Thanksgiving meal offerings.
Zachary Russell
Associate Editor
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Kroger Thanksgiving

Led in part by its private brands, Kroger is offering shoppers an affordable Thanksgiving meal that can feed 10 people for as little as $5 a person.

Due to ongoing inflation, 48% of Kroger customers surveyed plan to cut back on at least some Thanksgiving staples, according to 84.51º, Kroger's retail and data science firm. The retailer is offering customers a low-priced meal including turkey, rolls, green bean casserole, sweet potatoes, corn, mac & cheese, pumpkin pie and more.

"At Kroger, we are committed to making the holiday season memorable and accessible for everyone," said Stuart Aitken, Kroger’s senior vice president and chief merchant & marketing officer. "We strive to keep prices low every day, and this Thanksgiving, we are helping our customers keep turkey at the center of the plate by not passing on rising turkey costs. Whether making a timeless family recipe or creating a gourmet spread for guests, we promise our customers fresh, high-quality ingredients to make their holiday meals easy, affordable and delicious."

On top of the low prices, Kroger shoppers can look forward to more savings during the Kroger 5x event beginning Nov. 16, which allows customers to use digital coupons up to five times and 4X fuel points on gift card purchases for a limited time only.

"Experiencing food insecurity can be especially painful and isolating during the holidays," added Aitken. "We are proud to assist in easing that burden for many families this season, and it brings us immense joy to be part of their holidays. Kroger is overwhelmingly grateful to customers who share in our mission and graciously contribute even when they are trying to stretch their budgets."