Kroger Enhancing Select Deli, Bakery Items

Kroger has reformulated several popular deli and bakery items inclusive of its Home Chef fried chicken and Private Selection cinnamon rolls and crumb cake.

"From flavor profile to freshness and packaging, we have studied some of our most beloved Our Brands deli and bakery products to make these customer favorites even more fresh and delicious," said Dan De La Rosa, Kroger's group vice president of Fresh Merchandising. "Our Brands fresh and prepared products have long been basket staples for customers. We know how important these products are to our customers and we are committed to constantly improving to ensure these deli and bakery favorites are the best they can be."

Reformulated products to try include:

• Home Chef Fried Chicken: The chicken is now double-breaded and hand-dipped with a signature flavor boasting 18 different spices along with new packaging to prolong crispiness.
• Private Selection Signature Buttercream Cakes: Now with new real buttercream, these double layer cakes are available in double chocolate or vanilla with white cake (also available in a quarter sheet).
• Private Selection Cinnamon Rolls: The cinnamon rolls are baked fresh in store with real butter topped with vanilla or cream cheese icing.
• Private Selection Cinnamon Crumb Cake: The cake now features new layers of cinnamon streusel and are always scratch made.
• Fresh Baked Chocolate Chip Cookies: Freshly baked in store with a classic homemade recipe, the cookies are available in packs of 12 or 30-count party packs.
• New! Private Selection French Baguette: All natural, quality artisan bread baked fresh daily in store with no preservatives or chemicals at only $1.49 per loaf.
• Coming Soon! Reformulated Private Selection Croissants: Delicious all butter croissants with flakey layers, freshly baked in store.