Kroger Boosts Beauty Assortment With Exclusive Launch
The Kroger Co. has expanded its assortment of beauty products with the launch of MCoBeauty, the fastest growing beauty brand in Australia that is making its U.S. debut.
The line is exclusive to Kroger and includes more than 250 beauty and skincare products. Consumers can shop these MCoBeauty items and more in-store or through Kroger Pickup and Delivery.
"Kroger is thrilled to offer our customers MCoBeauty's luxe for less cosmetics and skincare products," said Kate Meyer, Kroger's vice president of Home, Health & Beauty Care Merchandising. "Bringing this must-have brand exclusively to Kroger invites beauty enthusiasts to our stores to access highly sought-after products and offers our customers more beauty options, maximizing convenience with every shopping experience."
The assortment of MCoBeauty products now available at Kroger include:
- XtendLash Tubular Mascara: the best-selling, award-winning innovative tubing mascara that maximizes length, curl and volume without flaking or smudging.
- Super Glow Bronzing Drops: a weightless skincare-infused serum that hydrates while adding a warm bronze tint to complexions.
- Flawless Glow Luminous Filter Foundation: a four-in-one, multi-tasking, skin booster designed to give skin the ultimate glowing filter-like finish.
- Lip Oil Hydrating Treatment: a rich, ultra-nourishing lip oil that leaves a high-shine finish.
- Liquid Highlight & Glow Beauty Wand: the perfect illuminating liquid highlighter wand to achieve gorgeously glowing skin in a flash.
- Instant Contour Cream Bronzer: contour and highlight like a pro in just three easy steps.
"We are thrilled to bring MCoBeauty to the U.S., offering customers across America access to our innovative and affordable beauty solutions," said Shelley Sullivan, CEO & founder of MCoBeauty. "Our mission has always been to make high-quality beauty products accessible to all, and we're excited to introduce our range to a new audience. Kroger is the perfect point of entry for us into the U.S."
