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Kroger Expands Our Brands Seafood Selections

The grocer grows its private label assortment to include several easy-to-make options for consumers.
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Kroger
Kroger is expanding its private label seafood assortment.

The Kroger Co. is expanding its Our Brands seafood selection with the launch of several fresh meal solutions that can be prepared in the oven, microwave, and air fryer.

“Seafood at home has never been so quick, easy and delicious,” said Juan De Paoli, vice president, Our Brands for Kroger. “Simplifying weeknight meals, elevating a family dinner or putting a new spin on a classic seafood favorite, Our Brands’ new offerings have something for everyone—no expertise required— from Private Selection, Kroger Brand and Home Chef.” 

Private Selection’s new line of oven and microwave-ready options is bringing customers delicious, top quality seafood in as little as seven minutes, including:  

• Private Selection Ginger Miso Salmon 

• Private Selection Tuscan-Style Salmon 

• Private Selection Blackened Tilapia 

• Private Selection Bourbon Glazed Cod 

• Private Selection Four Cheese Sauce Atlantic Cod 

• Private Selection Creole-Inspired Mahi Mahi 

Also new from Our Brands are sustainably sourced seafood favorites from salmon to calamari. New products now available include

• Simple Truth Frozen Wild Caught Jumbo Natural Sea Scallops 

• Kroger Brand Cedar Plank Salmon with Lemon Garlic Butter 

• Kroger Brand Frozen Wild Caught Cod Filets

• Private Selection Wild Caught Frozen Swordfish Steaks 

• Sand Bar Frozen Catfish Nuggets 

• Private Selection Oven Ready Breaded Calamari with Marinara Sauce

• Coming Soon: Home Chef Heat and Eat Culinary Collection Tuscan Herb Butter Salmon— served with creamy red pepper orzo and asparagus and ready in four minutes.  

Kroger also offers easy-for-you seafood options at the retailer’s seafood counters. Customers simply select a fish of their choice along with custom seasonings and garnishes. Selections are prepared for free in-store by associates in an oven ready bag for a no fuss meal. 

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