Kroger and Walgreens collaborate on exploratory pilot
Cincinnati-based The Kroger Co. and the Deerfield, Ill.-based retail pharmacy USA division of Walgreens Boots Alliance are working on an exploratory pilot with a format and concept that will combine Kroger’s role as “America’s grocer and food authority with Walgreens' global expertise in pharmacy, health and beauty,” the companies announced in a press release.
Initially, Kroger and Walgreens will develop and test a one-stop shopping experience in which customers can access products and services from both companies.
Customers will be able to order Kroger grocery items online and pick up orders at the participating Walgreens locations. Kroger’s popular Our Brands private brand of grocery items, including the Simple Truth natural and organic brand, will also be available in-store at the participating Walgreens locations. The diversified shopping assortment will complement Walgreens products and services across health and wellness, pharmacy and beauty, the press release added.
The retailers have selected 13 Walgreens stores in northern Kentucky, near Kroger’s Cincinnati headquarters, to pilot the format over the next several months and listen closely to customer feedback.
“This exciting collaboration aligns with Kroger’s vision of serving America through food inspiration and uplift,” said Rodney McMullen, Kroger’s chairman and CEO, in the press release. “This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food.”