Kohl's Introduces Private Label, Exclusive Adaptive Clothing Collections
Kohl’s is introducing adaptive apparel offerings for adults, expanding its options for those with disabilities.
Available now on Kohls.com, customers can find women’s adaptive products across Kohl’s private label brands Sonoma Goods for Life, Tek Gear, and SO, and men’s offerings in both Sonoma Goods for Life and Tek Gear, as well as an assortment from Tommy Hilfiger. The adaptive products are designed to “empower people with disabilities with confidence and self-expression.”
“Kohl's is proud to expand our adaptive assortments and offer inclusive collections for the entire family,” said Ron Murray, Kohl’s Interim Chief Merchandising Officer. “At Kohl’s, we understand how important it is to ensure all of our customers and associates are able to celebrate their personal style and independence in a way that meets their individual needs. Our adult adaptive collection is about creating apparel that is accessible to everyone, regardless of age or ability, and serving more of our customers with disabilities. We’re happy to offer adaptive designs that provide everybody the opportunity to express themselves, without sacrificing comfort and ease.”
The clothing collection was designed with three principles in mind: physical functionality, comfort first, and everyday staples. Each piece is designed for easy dressing with features such as wider necklines and plackets at shoulder seams for easier accessibility, as well as functional leg openings and built-in waistline adjust-ability for seated comfort. The collection of regular fit denim jeans, active leggings, long and short sleeve base layer t-shirts and sweatshirts is made from soft fabrics to be sensory-friendly and offer ideal comfort.
Kohl’s adult adaptive assortment spans new and existing categories and brands. Kohl’s Sonoma Goods for Life adaptive women’s collection will feature crew and v-neck long sleeve shirts, and crewneck sweatshirts, as well as straight leg jeans and long leggings. Kohl’s Sonoma Goods for Life adaptive men’s collection will feature flannel tops, short and long sleeve solid tees, henleys, joggers and regular fit jeans.
Tek Gear activewear will feature women’s long sleeve performance tees, active leggings, ultrasoft fleece sweatshirts, jackets and joggers. Tek Gear men’s products will offer ultrasoft fleece hoodies and pants, Dry Tek tees and shorts and Tricot pants. In addition, Kohl’s SO adaptive women’s collection will include lounge leggings, crew neck and pocket tees, as well as joggers, jeggings and denim shorts.
“In America, more than 41 million people live with a disability, and yet people with disabilities have historically had limited-access to fashionable and functional apparel that meets their individual needs,” said Michelle A. Banks, Kohl’s Chief Diversity and Inclusion Officer. “At Kohl’s, we believe we can create lasting change by offering relevant products and designs that are meaningful to our customers. By listening to customers across the country, Kohl’s innovative design team was able to create new apparel that provides new options for adults with disabilities and we look forward to continuing to expand in this market to address the growing needs of our customers.”
Kohl’s operates more than 1,100 stores in 49 states.