Juvee Energy Drinks Land Exclusively on Gopuff

Delivery platform Gopuff is now the exclusive retail partner for Juvee, a brand of rejuvenating energy drinks from Matthew “Nadeshot” Haag, gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves.

The flagship line of beverages includes three flavors that aim to boost energy and focus with ingredients like B Vitamins, Taurine, 128 mg of Caffeine, L-Theanine for elevated mood, Panax Ginseng (Maca Root) and Vitamin C. The 12 oz. cans come in Kiwi Strawberry, Watermelon Lime and Tropical Crush flavors.

“We’ve created a new energy drink that was built completely on our terms and catered to our community’s lifestyle and interests, which are all centered around the joy of ‘play,’” said Haag. “Launching Juvee is a lifelong dream of mine that I know will enhance the experience of not only our world-class gaming creators and competitors, but anyone who's passionate about having more energy to do the things they love.”

Incubated by 100 Thieves since early 2021, Juvee has been formulated, developed and tested by e-sports athletes and content creators for the past 18 months. The energy drinks are available exclusively at drinkJuvee.com and Gopuff.

"People don't want another energy drink to power them through the day; they want a more sustainable way to feel energized,” said Sam Keene, general manager for Juvee. “Times have changed and we’re noticing a shift away from an obsession with hyper-performance and bad for you ingredients in favor of finding balance, connection, and playfulness. Our inspiration when developing Juvee was to help people create their own energy, on their own terms, and be inspired to make more time for play."