Jet.com launches first products in Uniquely J private brand

Jet.com, acquired by Walmart last year for $3 billion cash, officially launched it new private brand, Uniquely J, at www.jet.com/uniquelyj.

Hoboken, N.J.-based Jet.com, one of the fastest-growing ecommerce sites in the U.S., said Uniquely J was designed with to appeal to the “busy, discerning shopper.”

Jet.com has launched more than 50 “carefully curated” Uniquely J SKUs across the coffee, cleaning, laundry, pantry, paper, and food storage categories. Jet.com said all products contain bold and beautiful packaging, specially designed by artists that it partnered with from around the world.

“We’re excited to introduce Uniquely J to consumers, confident that they’ll embrace the products and soon begin to consider them essential to their day-to-day shopping,” said Liza Landsman, president of Jet.com, in a press release. “Uniquely J is not just Jet.com’s entry into the private brands space, it also furthers our efforts to serve the metropolitan consumer with a select assortment of premium products while also offering them a great shopping experience.”

Jet.com said Uniquely J products were developed with key qualities that Jet.com’s shoppers look for, including: plant-based ingredients for the cleaning products; USDA Certified organic and Fair Trade Certified beans for the coffees; and BPA-free plastics for the food storage bags. Uniquely J’s mission, articulated in its launch video, is to offer customers everyday products without tradeoffs.

Among the SKUs available now are:

• Uniquely J Organic Sriracha Sauce, 16 ounces;
• Uniquely J Organic Teriyaki Sauce, 14 ounces;
• Uniquely J Clean Living All Purpose Cleaner, Lemon Thyme Basil, 28 ounces;
• Uniquely J Clean Living All Purpose Cleaning Wipes, Lemon Thyme Basil, 75 count;
• Uniquely J Clean Living Sport Laundry Detergent 2x Strength, Bamboo Cedar, 33 loads;
• Uniquely J Ultra Strong Toilet Paper, 12 double rolls;
• Uniquely J Double Seal Sandwich Bags, 100 count;
• Uniquely J Organic and Fair Trade Medium Roast Ground Coffee, Peruvian, 16 ounces; and
• Uniquely J Organic Medium Salsa, 16 ounces.

“Uniquely J was created to make it easier for busy consumers to get their everyday essentials without having to give up the things they care about,” said Dan Hooker, general manager of private brands for Jet.com and Walmart ecommerce. “With Uniquely J, we want to eliminate the tradeoffs consumers face; the purchase decision becomes an easy one when each product offers the trifecta of quality, style, and value.”

More products will to added to the brand in the coming months and continuously over time.