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04/29/2022

JCPenney Releases Marilyn Monroe-Inspired Collection

The new own brand collection from JCPenney draws inspiration from a Hollywood icon.
Zachary Russell
Associate Editor
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JCPenney is releasing a new own brand apparel collection inspired by one of America’s most iconic actresses. Marilyn Monroe by JCPenney is a limited-edition collection of pieces that “honor the enduring style of feminine silhouettes and effortless, polished look.”

The 12-piece assortment inspired by the famous model and actress of Hollywood’s “Golden Age” features a color palette of black, white, coral and navy blue, and is available in sizes XS-3X. The collection features classic stripes, floral patterns and more, on pieces including capri pants, sundresses and more.

A special edition of Keds with Marilyn Monroe-inspired design details is landing exclusively at JCPenney in late May to complete the collection.

“Inspired by Marilyn Monroe’s effortless style and fashion legacy, this exclusive capsule collection provides customers with clothing they’ll feel both comfortable and stylish in,” said Val Harris, JCPenney’s senior vice president of product design, trend and brand management. “Designed for all women who love quality and timeless style, JCPenney is pleased to expand its portfolio with this versatile, affordable collection."

Customers can now shop the Marilyn limited-time capsule collection on jcp.com and in 300 JCPenney locations. Michelle Wlazlo, EVP, chief merchandising officer at JCPenney, spoke with Store Brands last year about the retailer’s private brand strategy.

“We are thrilled to see this collection come to life,” said Dana Carpenter, executive vice president, entertainment at Authentic Brands Group (ABG), owner of the Marilyn Monroe Estate. “Marilyn’s fashion legacy continues to influence today’s styles, and these crisp, clean designs really capture the essence of her off-screen persona."