International Exhibitors Grow at 2023 PLMA Show

This year's private label trade event in Chicago will feature a broader assortment of product suppliers from outside the U.S.

Greg Sleter

9/14/2023

The number of exhibitors from outside the United States is expanding at this year’s PLMA 2023 Private Label Trade Show in Chicago.

The event, which kicks off November 12, will feature more than 700 specialty food and nonfood exhibitors from nearly 60 countries in Europe, South America and Asia. These vendors will offer their wares in more than 30 national pavilions on the show floor at the Donald E. Stephens Convention Center.

“The 2023 Private Label Trade Show will reflect the rise in popularity of international cuisine by including an expanded assortment of ethnic foods, beverages, wine, confections and nonfoods,” said Peggy Davies, PLMA President.

New pavilions this year include Belgium (Wallonia Region), Brazil, Estonia, Georgia, Lithuania, South Korea, Thailand, Ukraine and the United Kingdom.

They join expanded pavilions for Canada, Italy, France, Australia, Turkey and Serbia, along with pavilions for Belgium (Flanders region), Chile, China, Colombia, Denmark, Greece, Guatemala, Israel, Jordan, Peru, South Africa and Spain.

Among products on display:

Wines from South Africa
Flavored liqueurs from Portugal
Frozen and refrigerated meals
Belgian chocolates
Fruits from Chile
Rice from Thailand and Brazil
Greek olives and more

In addition to food and beverages, a large number of international nonfoods will be showcased. This includes cookware from Italy, beauty and cosmetic products from South Korea, laundry detergents from Turkey, skincare from Spain, and household wipes from China.

The focus on international products comes at a time when retailers are expanding their ethnic private brand product lines. Among the examples: Hy-Vee has a full line of authentic Italian pasta, sauce, oils and other products under the Gustare Vita private brand, while Lidl sells authentic Belgian chocolate as part of its Preferred Selection line. Aldi recently launched new Specially Selected wines from Argentina, Italy, France, New Zealand and Spain.

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