Instacart Health

Instacart Launches Instacart Health

The new initiative offers several new ways for users to have access to healthier foods, including from private brands.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Grocery delivery service Instacart has unveiled Instacart Health, a new multi-pronged initiative designed to give customers better access to nutritious foods.

Instacart Health was launched at the White House Conference on Hunger, Nutrition and Health, and features new products, strategic partnerships, cutting-edge research, and policy advocacy commitments. The plan is outlined by three key pillars, according to the company: Nutrition Security, Health Made Easy, and Food as Medicine.

"Instacart has become a staple in millions of households, which puts us at the heart of the relationship that people have with food, and therefore, their health. We have a responsibility to use the power of our platform, products and partnerships to expand access to nutritious food and improve health outcomes,” said Instacart CEO Fidji Simo. “At Instacart, we're building the technologies that can help many organizations - from healthcare providers, insurers, nonprofits, employers, and health experts - give more people access to fresh, nutritious foods with dignity, speed, and convenience.”

With the launch of Instacart Health, Instacart has announced several new products, partnerships and commitments:

Bolstering Nutrition Incentives & Food Prescriptions with Fresh Funds

Fresh Funds is a new product that enables any organization, including nonprofits, insurance companies and insurers, and employers, to give people funds to buy nutritious food from grocery retailers on the Instacart App. With Fresh Funds, organizations will be able to dictate and limit spending on certain food categories, like produce, to incentivize healthy habits and give people access to healthy foods that may otherwise be too expensive. 

Instacart plans to launch a Fresh Funds pilot with Partnership for a Healthier America, a leading nonprofit working to transform the food landscape in pursuit of health equity. The pilot will start in Indianapolis, Ind., with the goal of expanding nationwide in 2023.

Enhancing Collaborative Care with New Care Carts

Instacart also announced a new product called Care Carts, designed to give healthcare providers and caregivers the ability to order groceries on behalf of someone else. Whether it be a healthcare provider delivering groceries and medical supplies to patients post-hospital discharge or clinicians delivering groceries for a patient's prescribed meal plan, Care Carts is a new way to send groceries. Several organizations are already using this new feature.

Instacart EBT SNAP

Expanding Affordable Payment Options

Instacart announced its commitment to work with the USDA to expand EBT SNAP payment access to Instacart grocery partners in all 50 states in 2023, with the goal of expanding EBT SNAP access to all Instacart grocery partners by 2030.

Instacart is also making it easy for consumers to shop with EBT SNAP benefits inside the store with new technology available to retailers that lets consumers easily scan a product and find out if it's eligible for EBT SNAP benefits, saving people time as they shop.

In 2023, Instacart plans to enable customers to shop and pay for everyday essentials with their Temporary Assistance for Needy Families (TANF) benefits — a government cash assistance program that helps low-income families pay for household items like diapers and toilet paper. Families will also be able to use TANF benefits to cover service and delivery fees on Instacart, which aren't currently covered by EBT SNAP benefits.

New Health Information with Health Tags

With Health Tags, Instacart customers can now view up to 23 item-level labels, like low-salt, low-sugar, keto, gluten-free, while they shop. Health tags are now enabled across 500,000 items in Instacart's catalog.

Instacart facilitates online shopping, delivery and pickup services from more than 75,000 stores across more than 13,000 cities in North America.