Instacart has expanded its acceptance of Electronic Benefits Transfer and Supplemental Nutrition Assistance Program (EBT SNAP), allowing individuals to purchase private label grocery items using their benefits through the platform.
EBT SNAP benefits can now be used to buy groceries online in 10 additional states: Colorado, Hawaii, Idaho, Louisiana, Montana, New Mexico, Oregon, Utah, Washington and Wyoming. Albertsons Companies and Sprouts Farmers Market are among the first to accept EBT SNAP online in these states.
Now, grocers of all sizes can use Carrot Payments, an Instacart Platform solution, to accept EBT SNAP payments online and at scale across 49 states and Washington D.C., reaching nearly 30 million lower-income individuals across the country.
"At Instacart, our goal is to continue unlocking access to nutritious food for those who need it most. We've long advocated to expand online EBT SNAP acceptance, and we're proud to bring this critical service to people in 10 additional states in partnership with grocers that people know, love and trust," said Sarah Mastrorocco, Vice President of Access to Food & Nutrition. "Our partners offer a broad selection of fresh food and pantry staples, and with this expansion, we're giving more families access to nourishment, paired with the convenience of same-day delivery and pickup. We look forward to continuing to expand this program and enabling more retailers to accept EBT SNAP payments online through the Instacart Platform."
In addition to the expansion in new states, the delivery platform has recently expanded EBT SNAP acceptance online with Meijer, Price Chopper/Market 32 and Tops Friendly Markets. Instacart now powers EBT SNAP payments for more than 60 retail banners spanning more than 8,000 stores:
- Albertsons Companies customers can use EBT SNAP to purchase groceries and essentials from four banners including Albertsons, Pavilions, Safeway and Vons, with additional banners rolling out on the Instacart App later this year.
- Sprouts customers in 23 states can use EBT SNAP to purchase groceries for delivery or pickup using the Instacart App from more than 380 stores.
- Meijer customers can use EBT SNAP to shop for groceries on the Instacart App in Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin for delivery from more than 250 stores.
- Price Chopper/Market 32 customers in New York, Connecticut, Massachusetts, New Hampshire, Pennsylvania and Vermont can use EBT SNAP to shop from more than 120 stores through the Instacart App or Price Chopper/Market 32's Carrot Storefront Pro website.
- Tops Friendly Markets customers can use EBT SNAP to shop from more than 70 stores across New York, Vermont and Northern Pennsylvania for delivery or pickup via the Instacart App or Tops Friendly Markets' Carrot Storefront Pro website.
Instacart currently offers delivery and pickup services from more than 70,000 stores in more than 5,500 cities in North America.