Sprouts Launching EBT-Snap Acceptance For Pickup, Delivery

The new initiative expands the availability of key programs to a larger number of shoppers.
Greg Sleter
Associate Publisher/Executive Editor
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Sprouts Farmers Market

Sprouts Farmers Market will now accept Electronic Benefits Transfer Supplemental Nutrition and Assistance Program (EBT SNAP) for same-day delivery and curbside pickup for orders placed via the Instacart website and mobile app. 

The launch follows the United States Department of Agriculture Food and Nutrition Service’s most recent approval to enable EBT SNAP acceptance online for approximately 380 Sprouts stores across the country.

“Sprouts is a leader in making the highest quality fresh foods accessible to all. Online shopping for delivery and pickup offers our shoppers that accessibility and convenience to fit any lifestyle,” said Nick Konat, president and COO of Sprouts. “Through this expanded partnership with Instacart, we can offer our customers the option to use their SNAP benefits when ordering their fresh and nutritious foods online, allowing them greater convenience, accessibility and affordability.”

EBT SNAP acceptance on Instacart is powered by Carrot Payments, part of Instacart Platform. To order same-day grocery delivery or pickup online from Sprouts, customers must create a profile using Instacart’s website or mobile app. Customers can enter their EBT food card information as a form of payment in their profile. Customers will need a secondary form of payment for non-food items such as taxes, tips and fees per federal SNAP guidelines.

“Instacart and Sprouts have a shared mission of providing people with greater access to fresh food,” said Sarah Mastrorocco, vice president of Access to Food & Nutrition at Instacart. “Online grocery shopping shouldn’t be a luxury, and our goal is to make same-day delivery and pickup affordable for everyone.