Hy-Vee ties own brands into canned goods sweeps
Hy-Vee Inc., West Des Moines, Iowa, announced a Pinterest-based sweepstakes to celebrate canned foods as "a smart solution for better eating in today's fast-paced world."
To enter, consumers must follow Hy-Vee on Pinterest and re-pin any recipe from the "Cans Get You Cooking" board with the hashtag #CansGetYouCooking, Hy-Vee said, for a chance to win one of 10 $500 Hy-Vee gift cards. Each recipe incorporates Hy-Vee's private brand products.