Hy-Vee Plans Gluten-Free Health Events in May

Hy-Vee is continuing its monthly health series in May with a slate of events featuring the Good Graces gluten-free private brand.
Zachary Russell
Associate Editor
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Hy-Vee sign

Iowa-based grocery chain Hy-Vee is continuing its monthly health initiatives in May, while also leveraging one of its newer private brands. In honor of National Celiac Disease Awareness Month in May, Hy-Vee dietitians will host events focused on gluten-free recipes. 

Good Graces, Hy-Vee’s gluten-free private brand, will be featured in each class. The brand features over 30 gluten-free products including frozen items such as pizzas, breaded chicken nuggets and pasta entrees, alongside pantry staples like pastas, soups, oatmeal, pretzels, white cheddar puffs and granola. 

“The demand for gluten-free products continues to rise, and Good Graces provides a high-quality and affordable selection of products,” Darren Baty, executive vice president and chief merchandising officer for Hy-Vee, said at the time of the initial Good Graces release. “This expansive product line ensures gluten-free options are accessible for everyone.”

Freezer Meal Workshops (Virtual)

Throughout the month, Hy-Vee dietitians will host virtual, gluten-free Freezer Meal Workshops. For $10, individuals can register to receive a step-by-step guide, recipes, a shopping list and a Hy-Vee Aisles Online shoppable link. Workshops will include summer meal prep tips and product recommendations to make ahead of time. Workshops can be completed virtually alongside a dietitian or solo.

On-Demand & Scheduled Gluten-Free Nutrition Tours (Virtual)

Hy-Vee dietitians will help customers navigate the aisles during complimentary virtual, on-demand or scheduled gluten-free nutrition store tours. During these tours, a dietitian will share gluten-free meal and snack choices that can be found at Hy-Vee stores and answer questions viewers have about following a gluten-free diet. Tours are also available in Spanish, and can be scheduled by emailing Alea Lester Fite at [email protected]

Wellness Wednesdays with Hy-Vee Dietitians (Virtual)

Hy-Vee dietitians will host complimentary virtual Wellness Wednesday classes each Wednesday from noon to 12:30 P.M. During the month of May, topics will include Hidden Sources of Protein, Eat Your Vegetables, Anti-Inflammatory Spices and Women’s Health. Each class will include a recipe demonstration featuring Good Graces. Individuals can register for a Wellness Wednesday session now.