Hy-Vee Names New Chief Marketing Officer
Hy-Vee will soon have a new chief marketing officer as Jessica Hendrix will join the company as of April 16. She will hold the title of executive vice president and chief marketing officer and will also serve as president of Hy-Vee’s retail media network, RedMedia.
Most recently, Hendrix for nine years was president and CEO of Saatchi & Saatchi X, a full-service and shopper marketing agency of parent company Publicis Groupe. While there, she led a client team that partnered with brands and companies including Procter & Gamble, Wendy’s, Kraft, Smucker’s, Samsung and Dreyer’s. Overall, she has 25 years of experience in retail, shopper marketing, and business development.
In her new position at Hy-Vee, she will oversee the company’s marketing efforts and serve as the driving force behind RedMedia’s growth and strategic operations. Hendrix will report to Donna Tweeten, president of Hy-Vee, Inc.
“I’ve known members of the Hy-Vee marketing team professionally for some time and had the chance several years ago to come alongside them through their work with [digital marketing agency] Razorfish,” Hendrix said. “When the conversation started about bringing my experience in retail media, merchandising, advertising and marketing to Hy-Vee, I knew my background would be a great fit with the growing organization.”
“I truly believe bringing a leader of Jessica’s caliber on board at Hy-Vee is going to take our integrated marketing strategies to the next level,” said Jeremy Gosch, Hy-Vee’s CEO. “The talent and experience we have in this area is second to none, and with Jessica at the helm, I’m confident this team will bring even more value to our brand marketing efforts, the positioning of our image, and the advanced development of our retail media network.”
With Hendrix’s hiring, Anna Stoermer, executive vice president at Hy-Vee, will transition from the chief marketing officer role into leading Hy-Vee’s merchandising efforts as chief merchandising officer.
Hy-Vee’s retail media network Red Media launched in September 2023 to help CPGs and other brands precisely target consumers, utilizing data and strategic placement to provide meaningful and personalized interactions with consumers. The media network has been lauded by The Mars Agency and Media, Ads + Commerce for its innovative capabilities and ROI.
