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09/08/2022

HSN Debuts Livestream Video Shopping on YouTube TV

The home shopping network will feature a host of key product categories as it expands into the world of video commerce.
Greg Sleter
Associate Publisher/Executive Editor
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HSN has debuted on YouTube TV, a live streaming platform with more than 5 million subscribers in the United States.

The home shopping network brings live video commerce (vCommerce) programming across a variety of product categories to YouTube TV, which is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. HSN joins YouTube TV's line-up of 100+ channels, which features local and national news, sports, and entertainment, along with movies and TV shows on-demand. HSN joins QVC as the only two retailers currently on YouTube TV.

The retailer is presenting a host of product categories including health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience. 

"HSN brings its unique, engaging live video shopping experience to YouTube TV, one of the leading live TV streaming platforms," said David Apostolico, senior vice president, Platform Strategy, Development & Distribution, vCommerce Ventures at Qurate Retail Group. "We're excited to welcome new customers to HSN via YouTube TV, while providing our existing customers with another convenient way to access their favorite HSN programming.