How to improve manufacturer and retailer joint efforts in private brands

Store Brands continues its “The Power of Private Brands” webinar series on Wednesday, May 17 at 2 p.m. (Eastern) with the third of four presentations — “From the Industry: New Partner Perspectives.” The webinar will feature Doug Baker, vice president of private brands for the Food Marketing Institute, and Jim Wisner, a private brands expert and president of Wisner Marketing Group. Registration is open at The Power of Private Brands.

Store Brands is teaming with FMI, Daymon and IRI to present the webinar series, which focuses on various facets of the recent report, “The Power of Private Brands,” from the FMI’s Private Brand Leadership Council. While the report confirmed that private brand sales at supermarkets and regional grocers haven’t kept up with national brand sales the last two years, it stresses that supermarkets and grocers can take advantage of the growth potential of private brands by customizing products, recognizing the need to invest to drive store brand innovation and embracing a wider range of promotional vehicles, including emerging social media platforms.

This webcast will provide insight and analysis from the “From the Industry” chapter of “The Power of Private Brands,” including:

• The opportunity to raise the performance in the use of store brands as an important retail competitive tool.

• The industry views private brand’s main role as loyalty builder, which overshadows other benefits such as margin builder and leveraging national brands.

• Why product customization is the biggest opportunity for private brand growth.

• What the industry views as the biggest threat to private brand growth.

• Why retailers need to do a better job of using newer digital platforms for promotions.

• How and why retailer and manufacturer trading partners view priorities differently.

More information on the webinar program, including viewing on-demand the first two webinars of series, can be found at Store Brands webinars.