How to improve the checkout experience

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How to improve the checkout experience

09/26/2018

Digimarc Corp.’s Heidi Dethloff talks with Store Brands Editor-in-Chief Lawrence Aylward about a recent consumer survey conducted by Forrester Consulting on the dangers that poor — as in slow — checkout experiences can inflict on a retailer’s image and bottom line. Dethloff also provides tips on how retailers can improve the checkout experience.