How a Florida market leverages private brands
Grocer is expanding its private-label reach by selling its olive oil and vinegar products on Amazon.com
DeRomo’s Gourmet Market & Restaurant is expanding its private-label reach by selling its olive oil and vinegar products on Amazon.com, according to the Naples Daily News.
The Italian-focused market in Bonita Springs, Fla., has increased its number of private-label products, which are items exclusive to DeRomo's and mostly straight from Italy.
“Our owner travels to Italy every summer to find exclusive products,” John Stiuso, purchasing manager. “We have stuff not available anywhere else.”
The company currently sells more than 25 private label products in-store and online.