High Liner Foods names chief commercial officer

High Liner Foods, a private brand and branded frozen fish supplier out of Nova Scotia, Canada, has named Anthony Rasetta, chief commercial officer.

Rasetta brings years of experience in developing, marketing and selling multinational food and snacking brands. Most recently he served at Mondelez, overseeing customer and category development, revenue growth management and sales strategy and planning. 

"I am thrilled that Anthony has chosen to join High Liner Foods. He has an excellent track record in growing household brands across North America and brings the right mix of skills to support our goal to be the leader in branded value-added seafood in North America,” said Rod Hepponstall, president and CEO. "We are driving a high-performance culture that fosters innovation in a nimble and agile environment. I am confident Anthony will be an asset to our team and help execute on our strategy to deliver profitability and growth."

High Liner Foods produces frozen seafood for retailer private brands and foodservice clients, as well as produces branded lines High Liner, Fisher Boy, Mirabel, Sea Cuisine and Catch of the Day.

"I am excited to be joining High Liner Foods to help advance their mission to reimagine seafood to nourish life,” said Rasetta. "The company has undertaken a significant transformation over recent years and is poised for growth at a time when consumer appetite for seafood is growing and the company is making significant investment in marketing and innovation. I look forward to integrating the sales and marketing functions to leverage the exciting innovations High Liner Foods is bringing to market."