Harper+Scott to help private brands enter 'metaverse'

Harper+Scott, a creative agency that specializes in assisting private label lines, is launching its new service to bring those brands into the ‘metaverse.’

 H+S META will extend the agency’s business into the digital world, including digital merchandise, non-fungible tokens (NFTs), virtual events and showrooms and more. The company called H+S META the “natural progression” of Harper+Scott’s creative offerings.

Recent Harper+Scott campaigns include Tim Hortons and Justin Bieber, Popeyes and Megan Thee Stallion, L’Oréal, Sephora and more.

"Over the past eight years, we're proud to have built the Harper+Scott you know today — a B-Corp Certified company focused on bringing thoughtful transparency to the branded merchandise and private label goods space,” said Scott Cohen, CEO and co-founder of Harper+Scott. “This next layer of the business, H+S META, is the realization of nearly a decade spent building what's new and next in brand. As the metaverse and its influence expands, we are uniquely positioned to serve as a true partner to our clients in building their virtual worlds, from merchandise to experiences and the community that's cultivated between."

H+S META offers its clients an end–to-end solution in expanding customer experiences to include both traditional and virtual. The company’s team of industry experts across digital merchandising, community creation and management, and 3D creative capabilities will bring “strategy and execution” to private label brands looking to enter the virtual world. Potential virtual products and experiences include 3D animation and assets for NFTs, incentivized gifts with purchase for in-person events and tangible goods, virtual galleries and showrooms, metaworld community management and more.

"For nearly a decade, Harper+Scott has successfully conceptualized creative ways for brands to surprise and delight their customers," says Jon Alagem, president and co-founder of Harper+Scott. "Now, at a time when standards for technology, sustainability, and ethical transparency are at an all time high, we see an opportunity to continue to lead in the metaverse with our B Corp credentials at the forefront. In doing this, we will create more meaningful connections for our clients with their customers, while also establishing new best practices for our industry in building a more socially responsible future."