"What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together," said Hope Bagozzi, chief marketing officer at Tim Hortons. "He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love. We're really looking forward to what's next."
A collection of Timbiebs merch will also be available in participating restaurants in Canada and the United States on Nov. 29 – more details will be announced soon. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world, and is Canada’s largest restaurant chain.