H-E-B Expands North Texas Presence With New Prosper Store
H-E-B's presence in the Dallas-Fort Worth Metroplex continues to grow as the grocer opened its newest location in the northern suburb of Prosper in Collin County.
The 133,000-square-foot store joins eight other H-E-B stores and two Joe V's Smart Shop locations that the San Antonio-based retailer has opened in the Metroplex since 2022. Located at 2145 W. Frontier Parkway, the store will be open daily from 6 a.m. to 11 p.m.
"We're excited our Prosper store will allow us to serve even more Texans in the DFW area," said Juan-Carlos Rück, H-E-B's executive vice president, North West Food/Drug. "We are committed to supporting this community with an incredible shopping experience, friendly customer service, and the best H-E-B has to offer."
The Prosper location features a two-story True Texas BBQ restaurant with a drive-thru, a full-service H-E-B Pharmacy with drive-up spaces, H-E-B Curbside and Home Delivery services with a large curbside parking area, and a fuel station with a car wash. Company officials said the store's design, which has a modern prairie style, emphasizes environmental sustainability, incorporating several energy-efficient inclusions such as CO2 refrigeration units and LED lighting.
Through its Spirit of Giving philosophy, H-E-B commemorated the store's grand opening with donations totaling $30,000 to local nonprofits. Three gifts of $10,000 each supported 3FTL, which provides mental health treatment to support first responders, the Tuman Breast Cancer Foundation, and Collin County Animal Services.
In the DFW area, H-E-B has opened H-E-B stores in Frisco, Plano, McKinney, Allen, Alliance, Mansfield, and Melissa. H-E-B has also officially announced plans for stores in Rockwall, Irving, Murphy, Mid-Cities, Forney, and Denton. Earlier this year, the retailer also purchased land in Dallas at Hillcrest Road and LBJ Freeway, a site being considered for the company's first H-E-B store in the city of Dallas.
With annual sales of more than $46 billion, H-E-B operates more than 455 stores in Texas and Mexico and has more than 170,000 employees.
