H-E-B enhances its mobile shopping app

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H-E-B enhances its mobile shopping app

By Dan Ochwat - 12/13/2019
Curbside pickup is now accessible through the new My H-E-B mobile app.

H-E-B has made advancements to its mobile app that enhance how consumers interact with private brands as well as access chain-based conveniences like executing a curbside pickup order or having an online order delivered to the consumer’s home. 

Available for either Apple iPhones or Google Android phones, the My H-E-B app is an example of the retailer looking to build up digital services for shoppers. 

“The new My H-E-B mobile app is a perfect example of how we are investing in new technologies to enhance our digital services and establish H-E-B as a digital retail leader,” said Jag Bath, H-E-B chief digital officer. “We continue to grow our talented H-E-B digital team in Austin and at our company headquarters in San Antonio to deliver on this investment and provide the best possible digital experience to our customers and partners.”

With curbside pickup orders becoming a growing trend in retail, the key to featuring the tactic over the app is that the order can be done without needing to open a web browser. From the home screen, shopping can be done by browsing departments, scanning product bar codes such as picking up a private brand product and scanning it to add, choosing items from curated collections or reordering previous orders or purchases.

Helping shoppers save money, the app also improved its coupon features. When coupons are clipped in the app, customers can easily add items needed to fulfill the offer, and at checkout, the app will highlight any missed coupons or related items required to ensure maximum savings. Customers shopping in-store can scan a single bar code at checkout to redeem all clipped coupons instantly.

Lastly, the new and improved app features better search and location functions that enable the in-store shopper to view product availability and find where items are located in the store. All of the functions are ways shoppers can build further loyalty with the company’s private brands.

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