Some distinctive items include “I Love My H-E-B” socks, T-shirts featuring a vintage H-E-B storefront, a heart-shaped sticker declaring love for H-E-B Meal Simple brisket queso, and a baby onesie with a H-E-B badge that reads “H-E-Baby.”
With the new H-E-B Brand Shop, the retailer continues to expand its product offerings beyond food and household items, joining such brands as Home by H-E-B, H-E-B Kitchen & Table, KODI, and Mia’s Mirror.
“At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop, we’re excited to give our superfans opportunities to celebrate and show off their passion for all things H-E-B,” said Sabina Israelian-Garcia, H-E-B group VP of general merchandise, drug store and beauty.
While the wider rollout of the line’s full assortment is expected in 2023, select stores across Texas currently have H-E-B-themed Christmas ornaments under the H-E-B Brand Shop label available in the seasonal section while supplies last.
The largest privately held employer in Texas, San Antonio-based H-E-B has more than 420 stores and 145,000 employees in Texas and Mexico.