GTFO It's Vegan secures distribution for vegan own brand sashimi

Newport Beach, Calif.-based online retailer GTFO It’s Vegan has announced national distribution partnerships for its private label vegan sashimi line. The company will partner with KeHE and Sysco to deliver the fish-less products to grocery stores and restaurants across the country.

Launched in May of 2020 by husband and wife team Marc and Tanya Pierce, GTFO It’s Vegan has become a large player in the online vegan and plant-based retail and wholesale space. GTFO currently has over 3,000 vegan and plant-based products across 750+ brands. 

Last November, the vegan e-tailer released its line of private label vegan sashimi, featuring tuna, salmon, sailfish and calamari items created out of konjac, an Asian plant, along with tapioca starch and glucose from seaweed. The sashimi launched GTFO’s GreatFoods It’s Vegan own brand, which soon after saw the addition of a line of vegan samosas.

"This expansion of our GreatFoods It's Vegan line of sashimi into national retail and foodservice distribution represents a major milestone in the evolution of GTFO It's Vegan,” said president and co-founder Marc Pierce. “As we continue to expand our footprint beyond online, to include manufacturing and business-to-business distribution, we are grateful to secure such an amazing portfolio of partnerships to fuel our growth."

KeHE and Sysco are both North American leaders in food distribution. KeHE recently announced a new sustainability program for its supply partners.

Since its launch, GTFO has fulfilled nearly 40,000 orders containing over 400,000 vegan and plant-based items. GTFO also services over 400 wholesalers, including restaurants, food trucks, and specialty retailers across the U.S.