Grocers expect meat sales to grow, according to survey

Make no mistake: Changing eating habits are taking their toll on meat sales, gradually chipping away at animal protein’s longtime dominance at center of plate.

Yet the greater willingness of consumers to try alternative proteins and the advancement of plant-based meat substitutes don’t seem to have quelled the confidence of grocery retailers in the success of their meat departments, at least for the foreseeable future.

That’s according to the results of Progressive Grocer’s latest Retail Meat Review, an exclusive survey of retailers that expect continued meat sales growth, despite pricing challenges and the rise of alternative products.

Clearly, this is good news for private brand meat sales.