Gorillas Debuts Private Label Assortment

The company sees private brands as a key growth vehicle in the year ahead.
Greg Sleter
Associate Publisher/Executive Editor
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Grocery delivery company Gorillas has launched its initial assortment of private label products that include items in four categories.

New are Gorillas Daily, Hot Damn Coffee, Start-up Beer and Gorillas Premium. The private label products are being rolled out to key European markets in Germany, France, United Kingdom and the Netherlands.

According to the company, each brand has a “unique focus that conveys a strong, bold and authentic perception.” 

The launch marks the beginning of an extensive product expansion for Gorillas. Across the different brands Gorillas officials said the company over the summer will create an extensive private label assortment. This will include 45 Gorillas products in 11 product categories that will be available on the Gorillas app.

Gorillas private label brands and products are developed based on insights from its customers to meet their essential needs and what they look for in everyday life, company officials said. The launch of its private label products is seen by the company as a natural step in its growth strategy