Gopuff partners with U.K. grocery chain Morrisons for delivery

Gopuff will offer delivery of Morrisons' private brand products in 20 U.K. cities.
Zachary Russell
Associate Editor
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Gopuff Morrisons

Delivery service Gopuff has announced its latest partnership. The company will now deliver products from Morrisons, one of the leading supermarkets in the U.K., and provide delivery to consumers across the country.

The partnership was announced as multi-year, and delivery is available now, with thousands of Morrisons grocery items, including private brands, arriving in 30 minutes or less. Looking to continue its expansion, Gopuff recently announced the addition of three new leaders to its team. The Philadelphia, Penn.-based service launched its first private label brand, Basically, in January of this year.

“Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff,” said Yakir Gola, co-founder and c-CEO of Gopuff. “As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market. Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love.”

The new partnership signals continued expansion for the delivery service in Europe. Gopuff officially launched in the U.K. last November (its first international market outside of the U.S.) and France earlier this month. Gopuff currently serves 20 cities in the U.K.

“Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favorites to front doors across the UK in a matter of minutes,” said David Potts, chief executive of Morrisons.

Morrisons was founded in 1899, and operates 497 stores in the U.K, employing nearly 107,000 people.