Delivery platform Gopuff has teamed up with NBA star Chris Paul to launch an exclusive collection of plant-based snacks.
Good Eat’n, found only on the Gopuff app, features a variety of snacks including Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, Cookies N Creme Popcorn, Carolina Style BBQ Popcorn and Classic BBQ Porkless Rinds. The new brand’s colorful and vibrant packaging was designed by Utendahl Creative, a Black and female-founded and led design studio.
“Creating this entirely new product line with Chris shows Gopuff’s proven ability to not only launch products on its platform, but to serve as a true incubator for brands,” said Yakir Gola, Gopuff Co-Founder and Co-CEO. “As a long-time partner, Chris deeply understands how to leverage Gopuff’s platform to meet the evolving needs of the modern consumer. His passion and commitment to a plant-based lifestyle, along with the integral, hands-on role he’s played in creating this brand since day one has been a labor of love. We are excited to expand our partnership with Chris and introduce Good Eat’n.”
Paul, a star on the Phoenix Suns heading into his 18th NBA season, has followed a plant-based diet since 2019. Good Eat’n selection of chips, popcorn, puffs and rinds adds to Gopuff’s portfolio of private label and exclusive offerings.
“As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks,” he said. “I’m thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses.”