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05/11/2022

Gopuff Launches The Mean Tomato Pizza Brand

The exclusive new pizza-focused brand is the company’s first freshly prepared food offering since opening Gopuff Kitchen.
Greg Sleter
Associate Publisher/Executive Editor
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GoPuff The Mean Tomato

Gopuff has launched The Mean Tomato, its exclusive new pizza-focused brand and the company’s first freshly prepared food offering since opening Gopuff Kitchen. 

Customers can now order a quick lunch or midnight meal from The Mean Tomato alongside thousands of other essentials including alcohol, ice cream, drinks, snacks, and household cleaning products - and have it delivered instantly.

“As a customer-first tech company, we are the best at delivering bold and unexpected experiences that we know our customers will love,” said Daniel Folkman, senior VP of Business at Gopuff. “We are proud to launch The Mean Tomato, our first fresh food brand as Gopuff further establishes itself as the one-stop instant commerce destination.”

According to the company, its culinary team leveraged data and insights to specifically design the menu for Gopuff customers. The Mean Tomato brand includes NYC-style pizzas with flavor combinations and partnerships with trending brands  including TRUFF and Mike’s Hot Honey. Other selections include bacon & cheddar tots and chocolate and caramel waffles. 

Gopuff recently expanded its Kitchens team, adding food industry leadership including Amelia Riba, former Pizza Hut Chief Brand Officer; and Alan Morgan, former Culinary Director at Whole Foods, to develop the new product lineup