GNC Releases New 50+ Multivitamin Gummies

Health and wellness retailer GNC has launched two new private brand multivitamin gummies for the 50 and older demographic.

The retailer has added new items to its GNC Mega Men and GNC Women’s brands, offering newly-formulated vitamin offerings in a gummy format. GNC cited the ongoing demand for holistic and preventative health solutions as the influence behind the new SKUs.

"GNC Mega Men and GNC Women's products are great solutions for consumers that need daily support to Live Well," said Kevin Maloberti, VP of Merchandising at GNC. "These gummies provide clinically studied blends that are shown to work throughout your wellness journey. Our new GNC Mega Men and GNC Women's 50+ Multivitamin Gummies are a celebration of our commitment to consumer-centric innovation which we hope to see amplify the well-being and everyday health of our consumers." 

The new products, offered in an orange, cherry & berry flavor, are now available at GNC locations and online.