Health and wellness retailer GNC is adding a new, limited-edition flavor to its private label protein offerings with St. Patrick’s Day around the corner.
The retailer is now offering the GNC Total Lean Layered Lean Bar, GNC Total Lean 25 Lean Shake Powder and GNC AMP Wheybolic Whey Protein in an Irish Crème flavor. Offering three products gives customers different ways to try the seasonal flavor, whether it be post-workout (GNC AMP Wheybolic) or as a meal replacement/snack (Total Lean 25 Lean Shake and Bars).
"Our consumers are always looking for bold, fun flavors in products they use in their everyday routine. Enter Irish Crème: this flavor serves as a nod to the classic," said Kevin Maloberti, VP of Merchandising at GNC. "GNC is continuing to innovate and invest in our owned brands to create solutions that are uniquely designed to meet consumers' goals."
The new products featuring the Irish whiskey and cream flavor are now available at GNC locations and online.