GNC Launches Exclusive Flavor of REDCON1 Protein Products

REDCON1's Cookies and Cream flavored products are exclusive to the health and wellness retailer, adding to its extensive list of exclusive products.
Zachary Russell
Associate Editor
Zachary Russell profile picture
GNC REDCON1 Cookies and Cream

Health and wellness retailer GNC is continuing to bolster its collection of retailer-exclusive products. The MRE Cookies & Cream flavor protein powder, beverages and bars from fitness brand REDCON1 are the latest additions to the portfolio, and are available in-store and online.

"We're excited to add another flavor from REDCON1 exclusively at GNC as part of our fall lineup," said Kevin Maloberti, VP of Merchandising at GNC. "Our consumers seek variety and partnering with great brands to deliver delicious new flavors helps us to deliver on those expectations."

The GNC and REDCON1 partnership includes over 40 products. Beginning Sept. 15 through Sept. 21, Cookies & Cream from REDCON1 will be on sale for 25%.

"Our fans know GNC as the destination for REDCON1. When it comes to providing trusted, science-backed solutions, GNC is the leader," said Stefan Gatt, Senior Director of Sales at REDCON1. "We're focused on delivering products that are efficacious, high-quality and feature dynamic flavors to fuel the body. Our consumers have been asking for Cookies & Cream for over a year now. We perfected the flavor and are excited to offer it exclusively at GNC."

On Sept. 28, Allie Bentley, Senior Director of Merchandising Initiatives & Consumer Insights at GNC, will join Greg Sleter, Store Brands Associate Publisher and Executive Editor for a webinar on private label supplements. Register for the event here.