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GNC Adds New Flavors To ZOA+ Powder Line

The retailer is also the exclusive reseller of the assortment championed by The Rock.
Greg Sleter headshot
Dwayne Johnson GNC
Dwayne 'The Rock' Johnson showcases the new flavors in the ZOA+ Powder line.

GNC has expanded its assortment of products from ZOA Energy to include a new line of flavors sold under the ZOA+ Pre-Workout Powder. 

Now offered in wild berry, fruit punch, and cherry lime, the three flavors are now available at GNC stores and online at GNC.com. This ZOA+ Powder is available exclusively at GNCH.

The newly launched ZOA+ Powder is a 5-in-1 advanced formula pre-workout supplement designed to deliver maximum performance and mental focus, providing a powerful combination of nitric oxide and training support, caffeine from green tea and green coffee beans, and electrolytes, while promoting focus for a maximum performance workout. 

Championed by Dwayne “The Rock” Johnson as his ‘go-to’ pre-workout powder supplement, ZOA+ Powder’s formula is said to address several pre-workout powder benefits, including maximum physical performance, sustained energy levels and focus, and hydration support.

"I am pumped to bring our new revolutionary ZOA+ Powder to consumers, so they can unleash unparalleled potential with the help of our meticulously formulated five-in-one pre-workout supplement," declares Johnson, co-founder and chief energy officer. "Through this partnership with GNC, a powerhouse brand and catalyst towards maximum performance, we are changing the game for what lies ahead for our ZOA Warriors and making strides towards an energized future."

“We are thrilled to add ZOA+ Powder to our elite portfolio of pre-workouts for consumers looking to start or uplevel their fitness routines," said Kevin Maloberti, vice president of Merchandising at GNC. “Knowing how important performance, focus, and flavor are for the fitness enthusiast, ZOA+ Powder is an excellent addition to GNC's comprehensive inventory of pre-workouts as we continue to offer an uncompromising benchmark for innovative fitness standards and an unmatched approach to holistic wellness.” 

“Throughout development, the testing process was intensive, and I would not let ZOA+ Powder products leave my gym until both performance and taste were optimized just right,” said Dave Rienzi, ZOA Energy chief innovation officer. “In addition to each ingredient providing a functional benefit, ZOA+ Powder is NSF Certified for sport, an elite certification that very few fitness industry products can claim.”

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