Glow-in-the-dark tissue box adds festiveness

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Glow-in-the-dark tissue box adds festiveness

Montreal-based Metro Inc. has introduced a new limited edition glow-in-the-dark box for facial tissues in its private brand Irresistibles Signature Collection. The retailer says it is the first company in North America and possibly the first company in the world to launch a tissue box with this technology. The box was designed and printed using phosphorescent ink for a “celebratory and festive customer experience,” Metro states. Using a pattern of circles, the design is intended to mean something different to everyone who sees it, from polka dots to planets to bursting champagne bubbles. Tissues in the glow-in-the-dark box are priced the same as those in the regular Irresistibles 88-sheet facial tissue box.

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