Giant Food brings back pumpkin private label products

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Giant Food brings back pumpkin private label products

By Store Brands - 09/01/2015

Giant Food LLC, a banner of Carlisle, Pa.-based Ahold USA, said it is offering more than 50 private brand seasonal pumpkin products in both the non-perishable and fresh departments.  The products, which became available in all stores on Aug. 28, will be offered for a limited time.

Building on the successful launch last fall, Giant said it will introduce new and unique pumpkin products while also bringing back customer favorites. Items range from pumpkin-infused everyday products such as pasta sauce, ice cream, waffles and hummus to specialty meal solutions such as fully cooked pumpkin organic chicken, pumpkin and sage ravioli and pumpkin bisque. Shoppers may also pick up pumpkin cheesecake cookies, pumpkin cinnamon rolls and pumpkin gelato for their next autumn celebration.

“Last year, Giant’s own-brand pumpkin items were a hit with customers, and we are excited to usher in this fall season with an expanded offering of pumpkin items for them,” said Mark Adamcik, vice president of sales and merchandising, Giant Food. “The own brands pumpkin line is another example of Giant’s commitment to providing both exciting gourmet options and affordability for our shoppers.”