The Giant Co. makes Direct pickup orders cheaper

The Giant Co. has made it more accessible for shoppers to get private label products delivered. First covered by Store Brands’ sister publication Progressive Grocer, the grocery chain has eliminated order minimums and fees for online shoppers who use the Giant Direct and Martin’s Direct services for pickup.

“With today’s customers having more choices than ever before, it’s critical that we continue taking steps to differentiate our online shopping experience,” said Matt Simon, VP of brand experience. “Not only do these enhancements accelerate our omnichannel strategy, but they also provide our Giant Direct and Martin’s Direct customers with greater convenience and value, uniquely positioning The Giant Company as the online grocer of choice.”

The Pennsylvania retailer is enhancing online offerings as part of its overall effort to expand its presence across the omnichannel, both in pickup and delivery. In January, The Giant Co. introduced Ship2Me by Giant and Ship2Me by Martin's options that give shoppers access to an expanded assortment within traditional grocery categories, all delivered directly to the customer’s home.

Overall, The Giant Co. offers more than 175 pickup locations. More than 90% of its customers have access to online grocery ordering and delivery services, according to company information. To execute its digital offerings, the grocer is also expanding its e-commerce infrastructure. The Giant Co. opened new e-commerce fulfillment centers in Philadelphia and in southern New Jersey in November.

The Giant Co., based in Carlisle, Pa., encompasses the following banners: Giant, Martin’s, Giant Heirloom Market, Giant Direct and Martin’s Direct. The chain employs than 35,000 associates supporting nearly 190 stores, 132 pharmacies, 107 fuel stations, and 150-plus online pickup hubs.