Get your Pub sub gear

Publix Super Markets, which has achieved a cult following for its famous Pub subs, is taking the line into new territory. The Lakeland, Fla.-based grocer has launched a clothing line centered around its Pub subs, arguably one of the most popular fresh brands in private label.

Pub sub lovers can now purchase T-shirts, hoodies, slides, socks, lounge pants and even a fanny pack for storing a Pub sub from the company’s new Fresh Goods line.

The products range in price from $9.99 to $24.95.

Could a clothing line featuring Publix’s famous private branded fried chicken be next?