Fresh Thyme Farmers Market surpasses 400 private brand SKUs

Fresh Thyme Farmers Market, Downers Grove, Ill., said it now has more than 400 store brand SKUs, ranging from seafood cocktail sauce to tortilla chips. The company debuted its first store brand item in 2015.

The brand’s packaging, designed by Los Angeles-based The Creative Pack, is said to reinforce the retailer’s core values of “honesty, superior value, straight talk and shopping ease.” The packaging incorporates the retailer’s signature tractor logo and earthy color palette, among other features.

Fresh Thyme’s private brand program emphasizes clean ingredients and locally sourced products (purchased from Midwest suppliers whenever possible), the company said.