Fresh produce remains No. 1 in retail growth

Fresh produce continues to lead all perimeter departments in growth, according to the United Fresh Produce Association’s Q1 2019 edition of the FreshFacts on Retail report.

This quarter’s report features seasonal category deep dives on peaches, watermelons and potatoes, with a comparison of Q3 2018 vs. Q3 2017 results to help companies plan for a successful Q3 2019. A spotlight on the strength of organic produce showcases purchasing trends and commodities that still have room for expansion in this sector. The report also looks at value-added fruits and vegetables and consumers’ views on local produce.

“Health resolutions coupled with key holiday moments made Q1 a prime time of year for consumers to evaluate and restructure their eating habits, including increased consumption of fresh produce,” said Miriam Wolk, United Fresh’s vice president of member services. “FreshFacts helps the industry understand how to leverage these trends to help consumers discover fresh produce options for all lifestyles and occasions.”

Q1 data highlights include:

• Fresh produce led all perimeter departments in unit growth, though pounds sold were more modest, indicating that shoppers are trading down to smaller sizes and portions.

• Avocados, blueberries, raspberries and broccoli experienced the greatest growth in Q1.

• A variety of fruits and vegetables continued the growth momentum, bolstered by strong gains in meal prep with mixed vegetables that cater to consumer need for convenience.